Advanced Certification in SEO & Digital Marketing

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Advance Certification in SEO & Digital Marketing

Offered By: Logix Solutions

Certified By: Skill Development Council Canada

Course Overview:

The Advanced Certification in SEO & Digital Marketing is a globally recognized training program designed to equip participants with real-world digital marketing and SEO skills. This course helps professionals, entrepreneurs, and students master techniques used by top global marketing experts — enabling them to build, optimize, and scale brands online.

Delivered under the collaboration of Logix Solutions and Skill Development Council Canada (SDCC), this program ensures an international standard of learning, providing participants with hands-on experience in SEO, SEM, PPC, SMM, content strategy, and AI-driven marketing tools.

Career Benefits of the Certification:

International Recognition Earn a globally recognized certification from SDCC Canada, validating your expertise in digital marketing.

Higher Earning Potential Gain the skills needed for high-paying SEO and digital marketing roles in local and international markets.

Expanded Job Opportunities Stand out as a qualified SEO & Digital Marketing professional, ready to work with top brands and agencies.

Career Growth Pathway Advance into roles in Digital Strategy, Brand Management, or eCommerce Marketing.

Industry-Relevant, Practical Skills Master tools and methods used by global experts in SEO, SEM, SMM, AI tools, and Content Marketing.

Who Should Attend:

Marketing Professionals & Executives aiming to boost digital skills.

Business Owners & Entrepreneurs who want to grow their online presence.

Freelancers looking to specialize in SEO, PPC, or Social Media Marketing.

Team Leaders, Managers, and Fresh Graduates exploring global digital opportunities.

Assessment Method:

Interactive Lectures
Case Studies & Quizzes
Real-Time Assignments
Group Discussions & Project Work

Course Structure:

Mode: Hybrid (Online + Onsite)
Duration:12 Weeks / 24 Classes / 3 Hours per session
Schedule: Every Thursday & Saturday
Start Date: 8th November 2025
Investment: PKR 55,000 + tax
Registration Fee: Rs. 2,000/-
Early Bird (5% OFF) and Group/Corporate Discounts available

Course Curriculum

Module 01 : Introduction to SEO & Search Evolution , Facebook Ads

What is SEO and why is it important?

Understanding Search Engines

Different types of SEOSEO vs. SEM: Whats the Difference?

Setting SEO Goals and Key performance Indicators(KPIs)

Module 02 : Keyword Research And Analysis & Facebook Ads

Importance of Keyword Research in SEO

How to find Relevant Keywords.

Keywords Research Tools and Techniques

Understanding Keyword Competition

Creating a Targeted keyword List

Facebook Ads Targeting & Campaign Optimization

How to choose the right audience and optimize ads for leads/Visibility

Module 03 :On-Page SEO & Instagram Ads

Title Tags, Meta Descriptions and Header tags

Content Optimization Best Practices

URL Structure and Internal link Building

Image Optimization for SEO

Mobile-Friendly and User experience (UX) SEO

Instagram Ads Overview

Creating Sponsored Posts

How to set up Instagram ads and promote posts effectively.

Module 04 : Technical SEO & Instagram Ads

What is technical SEO?

Website Speed and Performance optimization

XML Sitemaps and Robots.txt

Canonicalization and Duplicate Content

Schema Markup and Rich Snippets

Page Speed ,Performance Optimization, Schema Markup

Instagram Stories ads & Engagement boosting Techniques

Designing story ads that attract and engage audiences.

Module 05 : OFF-Page SEO and Link Building & LinkedIn Optimization

Understanding Backlinks and Link Building

White HAT vs BLACK HAT link building

Guest blogging and Outreach Strategies

Social Media and SEO

Measuring Backlink Quality

Off-Page SEO & Link Building QuizLinkedIn profile setup

Professional Optimization

How to create and optimize LinkedIn profile for Personal Branding.

Module 06 :Local SEO & LinkedIn Optimization

Introduction to Local SEO

Google Business Profile Optimization

Local Citations and NAP Consistency

Local SEO Case Studies

LinkedIn strategies for networking & job opportunities

Using LinkedIn to attract connections and career growth

Module 07 : Social Media Profile Setups & Optimization

Google Analytics for SEO

Google Search console for SEO

SEO tools and software

Social media Profile setup basics (Facebook, Instagram and LinkedIn)

How to create accounts and complete Profiles Properly.

Module 08 : Algorithm updates and SEO trends

Understanding Search Engine Algorithms

Major Algorithm Updates

Generative AI & Voice Search

How Google’s AI Overview Works

The Impacts of user experience on SEO

Bonus: E-Commerce SEO: How to optimize your online store.

Bonus: YouTube SEO Explained

Bonus: how to Create a Profitable YouTube Channel Step-by-step

Advanced Profile Optimization from Credibility and Search ability

Improving profiles and rank higher in searches and look professional

Module 09 : Algorithm updates and SEO Trends & Content Creation

Introduction to AI and SEO

Using AI Tools for SEO

Using AI Prompts

Using AI For Technical SEO

Content Creation Fundamentals – Planning & Writing

How to plan Engaging content aligned with your brand goals.

Module 10 : Artificial Intelligence : How to use AI SEO Content

Using AI for On-Page SEO

Using AI for Off-Page SEO link Building

AI for Competitive Analysis

Unraveling AI’s Role in SEO: Defining SEO,AIO,GEO,LLM, AND SXO

.Competitor Analysis using AI

Visual Content Creation – Images & Videos Basics

Basics of designing eye-catching images and short videos

Module 11 : Creative Design Ads Using Canva

Creative Ad Design Using Canva – Basics & Tips

Learn to design attractive ads using Canva Tools

Advanced Ad design techniques & Photoshop introduction

Enhancing ad visuals with advanced design skills

Module 12 : Guest Speaker Session

Guest Speaker Session